For a realtor, or for any agent for that matter, leads are the heart of their business. The more people you contact, the more you increase your chances of closing deals. Obviously, you also need to work on your conversion strategies to make the most of each lead, but you will still need new leads to move forward. So, today we are going to cover the most effective real estate lead generation solutions.
According to the statistics provided by the National Association of Realtors, most agents have reported that 65% of their leads come from referrals. Most of these referrals come from existing contacts, but there is also a large percentage of referrals that come from vendors and other professionals. So, before you start paying for leads, make sure you have squeezed everything you can from your existing contacts. Needless to say, you are more likely to get referrals if your clients and partners like you and are happy with your services, so work on your people skills and make sure you understand what your clients expect from you.
2. For sale signs
This is a rather obvious strategy, so we won’t insist a lot on it. Make sure your “For Sale” signs are big and that they contain relevant information that gets people’s attention and guides them to the open house event.
3. FSBO lead providers
You can search for FSBO leads manually in local websites and newspapers, but you will waste a lot of time this way. A smarter solution is to work with an online lead provider. For example, FSBO Hotsheet can provide you with daily leads for a very reasonable price. This lead provider has been around for quite a while and they are known for providing accurate lead list with updated contact information.
4. Internet leads
Most of the millennials have reached adulthood and they are ready to become homeowners. This generation is highly addicted to the internet, and you will have to increase your online visibility if you want to reach them. Built a website and invest in SEO in order to appear in the search engines for the keywords that interests you. Moreover, don’t underestimate the power of social media, as it can also be a very efficient lead generation solution. Be present on all social media platforms, be as active as possible, enlist in real estate groups, and if necessary, you can also invest in social media ads.